Curo is an AI-powered consumer app that turns social media content into experiences that help people take action on what they want to do. At a couple thousand organic users with 27% retention, the core experience relies on a design system that scales to multiple verticals, so every mini-app feels like part of the same product.
Akses was a discovery network for Caribbean service providers, built during COVID. Most freelancers had no presence beyond word of mouth, so when in-person work dried up, they had no way to be found. I designed and built Akses to be that place, so both visitors and locals could easily find who they needed.
Shop Express was an online grocery delivery platform in St.Kitts & Nevis. As a solopreneur, I designed and built both the customer and shopper-facing products, then ran marketing and customer support. I bootstrapped it to profitability within a year, reaching $120K+ in annual revenue, a team of 16 shoppers, and partnerships with local grocers + Airbnb.
2023 - 2024 · Block
Cash App's 1-to-1 account structure led to customers creating multiple accounts to separate business from personal. This meant signing in, out, and re-verifying each time. I designed the "Single Accountholder Model": multiple accounts under one identity and led cross-org collaboration for the system wide impact this change would have. Post-launch, new business accounts rose 22% and payment volume 41%.
2022 · Meta
The lab's mission was to explore use cases for AI within the Meta eco-system. These concepts explored AI for content creation and scene navigation.
Narrated Memory uses storytelling with voice to automatically stitch relevant media from your camera roll.
Diary explores ways to navigate your memories based on multimodal signals AI has classified as "relevant" such as 'moments of laughter'.
2020 - 2021 · Meta
Between 2018 - 2019 the Facebook app prioritized buidling experiences aimed at helping people dive deeper into content related to their interests. The Search nullstate was a natural surface for interest discovery based on user's search history. Within a team of 3 designers, I led design and strategy for feed layout and content formats within "Facebook Discover".
2019 · Meta
Closely collaborated with the Design System and UXR teams to lead the redesign of the Search experience for Facebook's web platform. This included introducing more robust filtering and rethinking content formats within search engine results page.
2021 · Meta
Established a scalable framework that brings transparency to the inner-workings of AI Systems at Meta and the AI industry at large in a way that can be understood by anyone (technical / non-technical). The framework has since been adopted by numerous companies, including Open AI.
I'm very passionate about giving back to my home country, St.Kitts. As part of Akses I began Product Design Workshops to help introduce Kittitians to the discipline. My hope is that it will result in more career opportunities for and shed more light on the importance of advancing the digital landscape in the broader Caribbean.
